Born from skate culture. Built from frustration. Designed for evolution.
TRNSHD was founded by two individuals from California who grew up immersed in skate culture rather than fashion. As skateboarders, their focus was always movement, individuality, and expression—not trends.
Over the years, they began noticing a decline in originality and quality within the clothing industry. Designs became repetitive. Materials felt disposable. Identity was replaced with imitation.
They believed something needed to change.
The name TRNSHD draws inspiration from the central character in the game Elden Ring—the “Tarnished”—symbolizing resilience, endurance, and transformation through adversity.
It is also inspired by the thin layer of corrosion that forms on the surface of metal over time. Tarnish represents exposure, pressure, and evolution. It tells a story of endurance rather than perfection.
TRNSHD represents growth through wear, identity through imperfection, and strength built from experience.
TRNSHD was created to establish something distinct—something capable of capturing attention in ways other brands could not. It is an independent label built from the ground up with ambition, experimentation, and a refusal to blend in.
While still emerging, TRNSHD is driven by the aspiration to grow into a respected designer-level brand. Every release is a step toward refinement, evolution, and stronger creative identity.
Based in Southern California, Benitofaneto is an amateur skateboarder with a strong passion for design. His focus within TRNSHD centers around visual identity, garment concepts, and long-term brand development.
His background in skate culture influences the brand’s emphasis on individuality, durability, and self-expression.
L0n3ly Xagiin is an independent rock artist gaining increasing recognition across SoundCloud. His artistic perspective plays a key role in shaping TRNSHD’s tone, storytelling, and emotional depth.
The fusion of music and design allows TRNSHD to exist not only as clothing—but as a creative extension of a broader cultural vision.
TRNSHD is still evolving. What began as frustration has transformed into ambition. What started between two skateboarders is developing into something larger.
This is only the beginning.
